When is the best opportunity to sell Mopar accessories?

The best opportunity to sell Mopar accessories is during a new vehicle sale. This is a critical moment when the customer is making a significant investment in a vehicle, and they are often more open to discussing and adding accessories that enhance their new purchase. Since new vehicles typically come with various customization options, the excitement of acquiring a new car allows for a natural conversation about complementary accessories that can increase functionality, performance, or aesthetic appeal.

At this stage, customers are more inclined to consider these accessories as they envision how they will enhance their driving experience. Sales representatives can assist by tailoring suggestions based on the customer’s preferences, vehicle type, and intended use, making the presentation of accessories feel relevant and appealing.

Other opportunities, such as during regular service appointments, customer service calls, and vehicle inspections, are generally less effective for selling accessories because the focus tends to be on maintenance, repairs, or resolving existing issues rather than enhancing the vehicle. While these moments are valid contexts for discussing accessories, they do not offer the same level of enthusiasm and engagement that comes with the excitement of a new vehicle purchase.