When should you help your customers get connected to their vehicle?

Helping customers get connected to their vehicle before they leave the dealership is essential for a few reasons. It ensures they fully understand how to use the features and technology in their new vehicle, which enhances their overall satisfaction and experience. Customers often have questions and might need guidance on integrating their smartphones, understanding the infotainment system, or utilizing safety features.

By providing this assistance at the dealership, while the excitement of their new purchase is fresh, you can directly address any questions or concerns they may have. This proactive approach can lead to increased customer confidence in their vehicle, reduce future callbacks for assistance, and foster a positive relationship between the customer and the dealership.

Addressing customer connectivity before they leave helps to ensure that they feel supported and knowledgeable about their new vehicle from the start, ultimately leading to a better ownership experience and the potential for repeat business or referrals in the future.